Pura Size 7 Eco-Friendly Diapers (33+lbs)

Pura didn't start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.

We set out to create a high performance, low environmental impact diaper that doesn't compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies' skin, they're luxuriously soft and verified by Allergy UK as skin-safe as well as EU Ecolabel verified to have a low environmental impact.

GOOD FOR BABIES: Our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates. Super soft and comfy, they are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby's bottom, our diapers offer the utmost in gentleness and care.

LEAK FREE: Keeping your little one comfy and dry, our diapers offer up to 12 hours protection from leaks and feature a plant-based waterproof layer with micropores to let your baby's skin breathe.

GOOD FOR THE PLANET: Pura's EU EcoLabel accredited diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we've replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our nappies. Our packaging is made from paper, so it's easier to recycle!

TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.

USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business, committed to driving positive social and environmental change through ethical, sustainable practices.

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