Pura Size 6 Eco-Friendly Diapers (29+ lbs)

Pura, a company founded by parents for parents, is committed to creating high-performance, low-environmental-impact diapers that prioritize skin safety, comfort, and value for money. Approved by dermatologists, the Pura diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Crafted with organic cotton and plant-based materials against babies' skin, these diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified for their low environmental impact.

Pura was not born in a boardroom, but rather in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura's mission is to make clean, safe, and planet-friendly products affordable for all. As a Carbon Neutral business and a certified B-Corp, Pura demonstrates its commitment to using business as a force for good.

Pura's diapers are Totally Chlorine Free (TCF) and enhanced with organic cotton, ensuring a gentle and comfortable experience for delicate newborn skin. With only plant-based materials against the baby's bottom, the dermatologically tested and allergy-certified diapers are made without fragrances, chlorine bleaching, lotions, parabens, natural rubber latex, or phthalates.

Keeping babies comfy and dry, Pura's diapers offer up to 12 hours of leak protection, thanks to a plant-based waterproof layer with micropores that allow the baby's skin to breathe. Manufactured in a carbon-neutral plant powered by green electricity, Pura's EU EcoLabel accredited diapers replace non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core. The packaging is made from paper, making it easier to recycle.

Pura's commitment to quality and environmental responsibility has earned the trust of parents, with the brand winning multiple awards voted for by real parents. As a certified B-Corp and a Carbon Neutral business, Pura demonstrates its dedication to using its business as a force for good, aligning its operations with its values of sustainability and social responsibility.

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