Pura Size 4 Diapers, 66 Count, Unisex, Organic

The Pura family was not born in a boardroom, but rather in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe, and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.

Pura's mission is to create a high-performance, low-environmental impact diaper that does not compromise on skin safety, comfort, or value for money. Their diapers, approved by dermatologists to be gentle on sensitive, newborn skin, feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Enhanced with organic cotton and plant-based materials against babies' skin, these diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel verified to have a low environmental impact.

Keeping your little one comfortable and dry, Pura's diapers offer up to 12 hours of protection from leaks and feature a plant-based waterproof layer with micropores to allow your baby's skin to breathe. Manufactured in a carbon-neutral plant powered by green electricity, these diapers are made with sustainable materials such as wood pulp from managed forests in the absorbent core. The packaging is made from paper, making it easier to recycle.

Pura diapers have been trusted by parents and have won multiple awards, voted for by real parents. As a certified B-Corp and a Carbon Neutral business, Pura is using its business for good, ensuring that its products are not only safe for babies but also kind to the planet. With a commitment to sustainability and social responsibility, Pura is setting a new standard in the diaper industry, making it easier for parents to make eco-friendly choices for their little ones.

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