Pura Baby Wipes, 100% Plant-Based, Sensitive & Eczema-Friendly

Pura, a brand founded by parents for parents, has created a unique wipe that can effectively clean up big messes without negatively impacting the planet. The 100% plastic-free wipes, made from certified sustainably sourced biodegradable plant-fibers, are soft, strong, and contain 99% water and aloe vera. Fragrance-free, EWG Verified, and Allergy UK certified, these wipes are gentle and kind to babies and their world.

Pura was born in the British home of Guy and Abi Fennell, with the goal of making clean, safe, and planet-friendly products accessible to all. As a Carbon Neutral business and a certified B-Corp, Pura is committed to using its business for the greater good.

The Pura wipes are EWG Verified and Allergy UK certified, made without fragrance, alcohol, parabens, or chlorine. They are hypoallergenic and pH-balanced, making them perfect for newborns, toddlers, and those with sensitive or eczema-prone skin.

Sustainably produced in the UK to the highest standards, Pura's wipes are made from biodegradable plant fibers from FSC-certified sustainable sources. They are 100% plastic-free, certified Vegan, and cruelty-free. The brand uses a soft resealable lid to minimize plastic content and keep the wipes fresh, and their packaging is recyclable.

Larger than typical wipes and with just the right amount of moisture, Pura's wipes are versatile and effective. They are gentle on the skin and the planet, yet tough on the biggest messes. Trusted by parents, these wipes have won multiple awards voted for by real families.

Pura's commitment to sustainability and social responsibility is evident in its certified B-Corp status and Carbon Neutral business model. By creating high-quality, eco-friendly products that are accessible to all, Pura is setting a new standard in the baby care industry and using its business as a force for good.

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